Raz Godelnik


Raz is an Assistant Professor of Strategic Design and Management at the School of Design Strategies, where he served for the past 3 years as the Co-Director of the graduate program in Strategic Design and Management. Raz teaches undergraduate and graduate courses in innovation, leadership, sustainability, the sharing economy and strategic design, and his research explores connections between innovation, sustainability, business and design strategies. Currently he is involved in projects focusing on developing sustainable business models and designing a new systemic approach to sustainability (Sustainability-As-Unusual). He is also leading a collaboration between Parsons students and refugees in Berlin, who work together on entrepreneurial initiatives to address refugee needs in cities and refugee camps.

Raz is the co-founder of two green startups - Hemper Jeans and Eco-Libris, and a regular contributor to Triple Pundit. He holds an MBA from Tel Aviv University and a BA in Communication and Economics from the Hebrew University.


Paula Kawakami

research assistant

Paula is a design strategist currently pursuing an MFA in Transdisciplinary Design at Parsons School of Design. She has a background in architecture and urban planning, project management, and graphic design. For now, Paula is exploring a new interdisciplinary world, developing design-led research skills to solve complex issues and working with multidisciplinary teams.