To Fly Or Not To Fly: That Is The (Wrong?) Question

In response to the ongoing discussion of fellow academics on whether we need to stop flying or fly less, I offer to put it in the context of change making, focusing on the adaptive nature of the challenge we face, the need to craft an appealing vision of sustainable and fair travel, and why we need a click moment.



Design For The Climate Crisis At The Age Of Greta

Let’s face it. We have a design problem when it comes to addressing the climate crisis. We have good ideas (Project Drawdown), but we fail quite miserably when it comes to actually implement them. It is time to consider a different design approach that is implementation-oriented and is serious about context and urgency. Presenting DEFT: A new design framework for the climate crisis.

What is the Value of Circular Economy Without Sustainability?

What’s the meaning of the Ellen MacArthur Foundation’s decision not to talk about sustainability and frame the circular economy around economy? While using or not using the S word may seem like just a question of choosing the right frame, it may go deeper than that, representing very two different directions for the circular economy.



Can Environmental Disclosure Move the Needle? An Interview with Emily Kreps of CDP

CDP’s latest campaign targeting companies that refuse to disclose their environmental impacts provided me with an opportunity to talk with Emily Kreps, Global Director of Investor Initiatives at CDP about their work and impact at the age of climate emergency. The conversation led me to the inevitable question: Is CDP more like Joe Biden or Bernie Sanders?

The Sustainable Investing Industry’s Choice: Be Bold Or Die

A new report celebrates the growth of sustainable (aka ESG or socially responsible) investing to $30.7 trillion, but is there really a reason for celebration? Is this growing industry reflecting the sustainability agenda of the past or the future? It’s time to reevaluate the value of sustainable investing!


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New Dashboard Wants to Distinguish Heroes from Villains Based on Climate Action and CEO Pay Ratio

While it may be difficult to fit sustainability into a Marvel comics’ narrative, we find ourselves at a moment where we desperately need to know which companies behave more like Captain America and which act more like Thanos. A new dashboard offers some help!

It’s Time For A Change In The Fight On Climate Change: Goodbye Attenboroughs, Hello Gretas!

David Attenborough’s documentary “Climate Change — The Facts” is the latest indication that it’s time to say goodbye to the approach that knowledge can ignite action on climate change and adopt a new approach that believes in challenging the system in smart and non-violent ways and in getting people excited about fighting climate change. Welcome to the age of the Gretas!


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The 2019 Guide for the Sustainability Warrior

2019 should be all about navigating to a new path, where sustainability and climate change goals become achievable, not just aspirational. The following recommendations for business transformation and mindset change can help us get there.

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Can We Take [Meaningful] Action On Climate Change?

Lessons from a new study by GlobeScan and IKEA on our biggest challenge: Changing our lifestyle quickly and in a meaningful way to enable us to meet the Paris Agreement goals.


A Climate Change Pivot: Paris Agreement is Failing. This is How We Can Fix It.

It’s time to acknowledge the experiment we did so far with the Paris Agreement is failing and that we need to make a pivot (changing the strategy, not the vision) ASAP. This pivot doesn’t guarantee success, but without it failure is all but certain.


Enough is Enough! A User-Friendly Alternative to 80-Page Sustainability Reports

Can sustainability reports provide clarity on how companies address their social and environmental impacts, and at the same time can be read in 30 seconds and understood by 5-year-olds?

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It’s Time To Kill Sustainability-As-Usual Before It Kills Us

We need to design a new sandbox for companies, one that is optimized to address climate change effectively and urgently

Lessons From National Geographic’s Planet or Plastic? Campaign on Sustainable Behavior Change

Why National Geographic’s new campaign demonstrates how poorly we do when it comes to fostering sustainable behavior change and four questions we need to ask to do it better.

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desirability + feasibility + viability ≠ sustainable innovation. What do we miss?

The five Ws of sustainable innovation — 5 questions a company should ask and answer for every new product or service